Do you have a product that can be shipped around the world? Would you like to reach customers 24 hours a day no matter where they are in the world? Of course every business owner wants to. If you can reach customers anywhere in the world then you can increase your customer base and subsequently your business revenue. How can you reach customers around the world though without incurring significant costs? The answer is simple. You need a good website and to get a good website you need to enlist the services of a good web design company.
What does a good web design company do? A good web design company will learn about your business. They’ll learn about who your customers are, what your customers are interested in, what they expect from your business. Once they’ve found out that information from you they will then compare your expectations with other current websites. They’ll ask you what you like about other websites and what you would like your website to feature. For example, do you need a booking facility if you’re a lawyer, doctor or account? Or do you require a shopping cart facility? What payment options will you offer? Are you going to just offer credit card and/or bank transfer? Or will you also offer buy now pay later payment options like Afterpay and Zippay? If you’re going to offer the latter as well then you need to ensure that your website is capable of incorporating those payment options. Offering a range of payment options will increase the number of customers that you can get and will therefore increase your business bottom line. To do that you need a web design company that builds these features into a website on a regular basis. If a web design company does it on a regular basis then they are credible and you can trust that you will receive quality.
Features and usability are not the only things that you need to consider. You need to consider what platform you’re going to use and who’s going to update the website? Are you just going to use the web design company to build your website for you or will you also need them to manage the website for you? Either way, WordPress is the best medium. Gone are the days where you’d build a website and forget about it. A WordPress website will allow you to make regular updates to your products through the WooCommerce shopping plugin and it will allow you to track your site visitors and the number of products you you have. You’ll be able to remove products and add new ones as you get new stock in and that means your customers will be able to purchase products easily and without delay. When a product sells out you can simply remove it from your website.
WordPress is very easy to use and is the best platform because of its simplicity. Once the website is built you just login and it’s very easy to update. If you’re not experienced or well versed in technology then a good web design company will offer you training sessions to teach you how to manage the website after they’ve built it for you. That gives you control of the website as well. Control of the website will give you confidence that you have chosen a good web design company and that your website will do its job.
Does your company have a lot of news and events that you’d like to communicate to your customers? If that’s the case then another great feature of a WordPress website is that you can add a blog to it. A blog on your website will serve two purposes. It will keep your customers updated and it will also help you with your Google search ranking. A high Google search ranking is important to reach customers and the higher up in the rankings you are the better it is for your business because if you’re not ranked up high you will lose customers because generally people do not search Google beyond the first one or two pages. A high Google search ranking gives you an edge over your competitors and you’ll not just be top of mind but when people are recommending businesses to friends, family members or colleagues you will be top of mind. Again, that will help your business bottom line. WordPress ranks very well on Google and it’s a a web design platform that is well known by many, so whenever there are platform updates you can easily incorporate them into your website, so your website will remain current with very few changes.
Another benefit of using a web design company that builds websites in WordPress is that they are very affordable websites. 10 years ago you would be looking at a cost of at least $20-$50,000 for a website but that’s not the case anymore. These days a WordPress website will only cost you a fraction of that price and the website is highly customisable so you can choose the colours, the layout and the number of pages you have. That means the WordPress website will meet your needs and if you change your logo later on or want to change another colour scheme your website uses then it will be very easy for you to do so. Therefore if there are any problems with your website they can be changed fairly easily and your website will serve your business and customers well. That is what generally stops businesses updating their website, the cost involved but with a WordPress website your website will be easy to update and you won’t have to worry about it becoming outdated or losing relevancy.
These are just some of the reasons you need a web design company that uses WordPress. WordPress is one of the most popular web design platforms and it’s very reliable and easy to use, even if you don’t have much technological experience or knowledge. As a good web design company we also offer regular training sessions for businesses who need it so you will find the system easy to use, giving you control over your digital shopfront, and that’s got to give you peace of mind, so give us a call and see how we can help with your web design needs.