The Business Guide To Finding The Right Web Company For you – Urban Digital Co

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Building a website for your business takes alot of planning and without the right team behind you and working with you things can end up being difficult or worse!

Having being in the web industry now full time for 3 years and tinkering around with websites for 5 years we have compiled for you a must have guide or list of things you need to consider or have when working with a freelancer, web company or agency who is building your online presence. The guide will protect you, inform you and set an expectation for your online success.
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Ownership

It is vitaly important you own every aspect of the website. Owning the domain name, having complete backend website and hosting access and having access to backup files of the entire website are your right and a necessity as a website and business owner.

Ownership allows you to have complete control as well as an exit strategy should any relationships break down, things happen sometimes and this process will protect you.

Keep in mind, you have paid for the website, thus all elements are yours to own. You don’t pay a builder to build you a house and then he owns the foundations!
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Project Proposal Signed By Both Parties

A project proposal acts like an agreement or a contract but clearly outlines the entire scope of the project including

Investment
Deadlines
Project details and scope
Hosting information
Content and Imagery
Terms and Conditions

By having a project proposal that clearly outlines the above this allows for accountability from both parties and helps the project move slowly and avoid scope creep.
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Backup Strategy

A backup strategy is something ALOT of website owners don’t have! Things can happen online, 99% of the time out of your control thus having a backup strategy in place ensures should something go wrong your website can be restored and ready to go again in 15/20 minutes.

There are a few ways to have a backup strategy in place from having an entire host backup including emails and all website files or there is an option to just have a zip folder of the database and website files (recommended). These files should be scheduled and stored on a 3rd party application such as Dropbox for your access should you ever require them.
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Out Of The Box Responsive (Mobile Friendly)

Its a pre requisite for ANY website project that it be 100% smartphone and tablet friendly out of the box. The term we use is ‘responsive’ meaning the website adjusts to the correct screen sizing and the elements on the page do the same, ensuring the user experience is unaffected across different smart devices.

Don’t be stung by companies that try to charge for this option, your website should already be responsive as part of the web project.
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Built To Work In Google – SEO

Another pre requisite for ANY website project is that your website works for you in Google. SEO or search engine optimisation is absolutely vital for your website success. A solid web company will build in a full SEO strategy for your business ensuring it is built with SEO as the foundation of the website.

SEO does take time and planning but done at the build stage by a company that truly cares about you, it works beautifully and you will be found for those all important search terms organically.

Avoid any business that promise front page or 1st position rankings, SEO is NOT set and forget and promises like this usually involve blackhat (bad) SEO, if caught Google will blacklist you which can destroy your business online.
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Local Web and Email Hosting

A successful website means having support, speed and a local server to ensure your website and emails are in good hands with no downtime and someone who can be held accountable for website, email or speed issues.

By going local and private (not a large well known web hosting company) you get to deal with someone who is local, will answer phone calls and emails at 3pm or 3am and have a solid backup strategy in place ensuring you’re in good hands.
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Maintenance and Ongoing Support

A healthy website means growth. A website needs to be maintained the same way a car or a pet needs needs maintaining; ensuring backups, updates and anti hack measures are managed for you.

Leaving things outdated can cause vulnerabilities for hackers to attack and hack your website.

Generally a small monthly fee that costs less than a Foxtel subscription can cover this for you. A must have for any business website owner old or new.
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Finally, Platform Matters

There are so many platforms to use to build a website on, the platform that your website is built on DOES make a difference. Your developer should build your website using WordPress and here’s why:

The most affordable self hosted platform with no hidden fees
Currently powers 25% of all internet websites (increasing daily!)
Incredible community which means the platform is always being updated and issues ironed out
Out of the box truly mobile responsive
Scalable
Easy to add ‘add ons’ with the click of a button.
Awesome SEO features making WordPress easier to rank than other platforms.

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Local, transparent and customer focused.

Our team are here to help you through the on-line maze. We’ll make sure nothing gets missed and you get the end result you’re looking for at a great cost, without stress, to reach your customers with results.
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